as all amateur skiers (and golfers, tennis players, cyclists, runners etc) know, the only thing holding them back from the level of performance of their favourite Olympic/professional sporting hero is their inadequate equipment. So if you buy the labelled gear your hero uses, you’ll be able to perform just as they do.
My 11 year-old is convinced of it - the $50 dollar Michael Phelps autograph swim goggles will make her go way faster than the $15 plain coloured pair.
so the only necessary design improvement to produce a fater pair of skis? A celebrity endorsement sticker!
Amid all the billions of advertising dollars that the IOC controls (or at least channels), one remarkable feature of the Olympics is that there is no “on-site” advertising for sposors. This is a big contrast to almost every other “championship” event (even curling: for the world cup, the central “button” usually shows a logo for Ford or Swiss cheese).
There is one loophole: manufacturers are still allowed to put their names on the products they make, so during the Olympic games, the big letters on the bottom surface of skis used in the jumping events become (comparatively speaking) a more striking example of advertising.
There’s an old joke in the NASCAR circles about how fast some obviously junker car can go because of all the stickers on it, just like a race car. Its a poser type thing where a person who doesn’t have the skills or equipment to be competitive tries to act that way by dressing up their car to look like a race car.
Speaking of the Olympics, and I know CIDU has an international audience, I have a question regarding a certain Scandinavian country. On multiple occasions, I have heard the announcers refer to the country of Norway as “Norwegia”. The first time, I assumed I misheard. The second time, my wife heard it also, so we both had a laugh at the knuckle-head who thought Norwegians come from Norwegia. After hearing about 5 different announcers say it, I have to started to second-guess what I thought I knew. Even if there were that many ignorant people, certainly somebody would have started correcting them by now, right?
I thought that it might be possible that “Norwegia” is Norwegian for “Norway”, but searching the web, that doesn’t appear to be the case. Depending on the site, it looks like it might be possible that “Norwegia” is Polish for “Norway”, but it doesn’t make sense that an American broadcast of an event in Canada would use the Polish language to describe Norway.
Judge #10, I can understand your concern about the lack of correction, because according to the urban dictionary, Norwegia is where dumbbells think Norwegians are from, and the urban dictionary is right. I had to look it up because I myself have never heard of “Norwegia”. The Norwegians call their country Norge (NOHR-geh) or sometimes Noreg and the language “norsk” and the people “nordmenn” (”north men”) (yes, the women, too).
(And in case anyone is wondering why I don’t say “we call our country Norge,” it’s because I’m not Norwegian. I’m a bona fide California girl. I just happened to move to Norway as a kid and I am now a permanent resident where I get to enjoy all the perks of nazism - you know, like socialized health care.)
Keera (12) - Thanks for responding to Judge. I was hoping you’d show up before I spent anymore time searching myself. Maybe the commentators think that because Torino was used for Turin that they could extrapolate Norwegia. Src666’s comment (11) was probably right.
Back when the Olympics were (supposed to be) a pure amateur event, the skiers were still pretty quick about taking their skies off and making sure the logos were visible.
Maybe the joke is about “brand name” products. Putting a logo on an item does not really make it any better, but there are those who think it does. (Mind you, the engineering, materials and manufacturing processes that goes in to some products _can_ make a difference).
One of podcasts I follow has a guest segment they call “Random Notes from Canadia”. That segment is done by a Canadian woman who of course knows the name of her country but is happy going along with a joke.
I had at one time a colleague-student in computer science who was Hungarian but didn’t much notice whether Americans called his country Hungary or Hungaria.
My great grandmother (who was born in Poland) used to lament that American sports commentators could never correctly pronounce Polish names. Of course, it’s one thing to fracture the name of a visiting athlete, but I now believe that in many of the cases she was referring to, the names belonged to Americans with Polish heritage, who in all probability did not pronounce their own names according to Polish rules.
@ mitch4 (16) - Given that the native term (at least for the language) is “Magyar” (the official name for the country is several syllables longer), he was probably just thankful not to hear bad puns about being “Hungry”. German doesn’t use “Magyar” either, here the country is called “Ungarn”.
The Bad Seed Feb 23rd 2010 at 12:24 am 1
He thinks she means “go” as in “sell”. Not common, but I guess I might have heard it used that way.
PeterW Feb 23rd 2010 at 12:53 am 2
If you put endorsement logos on them, you’ll have sponsor money, which can be used to get faster skis.
Charlene Feb 23rd 2010 at 01:09 am 3
Endorsement money also pays for specialist training, aerodynamic clothing, and other benefits that the average athlete can’t even dream of.
Marshal Feb 23rd 2010 at 01:13 am 4
I don’t see a CIDU tag on this comic. Is there supposed to be one?
Or is this a comment on the commercialization of the Olympics by the IOC.
.
Caribou Feb 23rd 2010 at 01:18 am 5
as all amateur skiers (and golfers, tennis players, cyclists, runners etc) know, the only thing holding them back from the level of performance of their favourite Olympic/professional sporting hero is their inadequate equipment. So if you buy the labelled gear your hero uses, you’ll be able to perform just as they do.
My 11 year-old is convinced of it - the $50 dollar Michael Phelps autograph swim goggles will make her go way faster than the $15 plain coloured pair.
so the only necessary design improvement to produce a fater pair of skis? A celebrity endorsement sticker!
Cidu Bill Feb 23rd 2010 at 01:40 am 6
Sorry for the confusion, Marshal: most of the tags somehow went missing, and I didn’t notice.
mkilby Feb 23rd 2010 at 02:43 am 7
Amid all the billions of advertising dollars that the IOC controls (or at least channels), one remarkable feature of the Olympics is that there is no “on-site” advertising for sposors. This is a big contrast to almost every other “championship” event (even curling: for the world cup, the central “button” usually shows a logo for Ford or Swiss cheese).
There is one loophole: manufacturers are still allowed to put their names on the products they make, so during the Olympic games, the big letters on the bottom surface of skis used in the jumping events become (comparatively speaking) a more striking example of advertising.
George P Feb 23rd 2010 at 04:44 am 8
I fall with the Bad Seed and Caribou: the joke is that people like to buy things with company logos on them.
Thom Feb 23rd 2010 at 10:03 am 9
There’s an old joke in the NASCAR circles about how fast some obviously junker car can go because of all the stickers on it, just like a race car. Its a poser type thing where a person who doesn’t have the skills or equipment to be competitive tries to act that way by dressing up their car to look like a race car.
Judge Mental Feb 23rd 2010 at 10:26 am 10
Speaking of the Olympics, and I know CIDU has an international audience, I have a question regarding a certain Scandinavian country. On multiple occasions, I have heard the announcers refer to the country of Norway as “Norwegia”. The first time, I assumed I misheard. The second time, my wife heard it also, so we both had a laugh at the knuckle-head who thought Norwegians come from Norwegia. After hearing about 5 different announcers say it, I have to started to second-guess what I thought I knew. Even if there were that many ignorant people, certainly somebody would have started correcting them by now, right?
I thought that it might be possible that “Norwegia” is Norwegian for “Norway”, but searching the web, that doesn’t appear to be the case. Depending on the site, it looks like it might be possible that “Norwegia” is Polish for “Norway”, but it doesn’t make sense that an American broadcast of an event in Canada would use the Polish language to describe Norway.
src666 Feb 23rd 2010 at 11:17 am 11
Judge - I suppose the easiest explanation is to remember that most of the announcers are former “jocks”.
Keera Feb 23rd 2010 at 11:35 am 12
Judge #10, I can understand your concern about the lack of correction, because according to the urban dictionary, Norwegia is where dumbbells think Norwegians are from, and the urban dictionary is right. I had to look it up because I myself have never heard of “Norwegia”. The Norwegians call their country Norge (NOHR-geh) or sometimes Noreg and the language “norsk” and the people “nordmenn” (”north men”) (yes, the women, too).
(And in case anyone is wondering why I don’t say “we call our country Norge,” it’s because I’m not Norwegian. I’m a bona fide California girl. I just happened to move to Norway as a kid and I am now a permanent resident where I get to enjoy all the perks of nazism - you know, like socialized health care.)
Elyrest Feb 23rd 2010 at 11:48 am 13
Keera (12) - Thanks for responding to Judge. I was hoping you’d show up before I spent anymore time searching myself. Maybe the commentators think that because Torino was used for Turin that they could extrapolate Norwegia. Src666’s comment (11) was probably right.
firedmyass Feb 23rd 2010 at 12:46 pm 14
The correct answer to her question is “a skier who is less ham-shaped.”
target4cactus Feb 23rd 2010 at 02:01 pm 15
Back when the Olympics were (supposed to be) a pure amateur event, the skiers were still pretty quick about taking their skies off and making sure the logos were visible.
Maybe the joke is about “brand name” products. Putting a logo on an item does not really make it any better, but there are those who think it does. (Mind you, the engineering, materials and manufacturing processes that goes in to some products _can_ make a difference).
mitch4 Feb 23rd 2010 at 04:04 pm 16
One of podcasts I follow has a guest segment they call “Random Notes from Canadia”. That segment is done by a Canadian woman who of course knows the name of her country but is happy going along with a joke.
I had at one time a colleague-student in computer science who was Hungarian but didn’t much notice whether Americans called his country Hungary or Hungaria.
mitch4 Feb 23rd 2010 at 04:06 pm 17
(And I don’t know if Zsolt was a hung Aryan. We weren’t that kind of friends..)
mkilby Feb 23rd 2010 at 06:07 pm 18
My great grandmother (who was born in Poland) used to lament that American sports commentators could never correctly pronounce Polish names. Of course, it’s one thing to fracture the name of a visiting athlete, but I now believe that in many of the cases she was referring to, the names belonged to Americans with Polish heritage, who in all probability did not pronounce their own names according to Polish rules.
@ mitch4 (16) - Given that the native term (at least for the language) is “Magyar” (the official name for the country is several syllables longer), he was probably just thankful not to hear bad puns about being “Hungry”. German doesn’t use “Magyar” either, here the country is called “Ungarn”.
Mark in Boston Feb 24th 2010 at 06:36 pm 19
Sports commentators don’t pronounce Italian names correctly either, like Conigliaro. (But then did Tony Conigliaro pronounce his own name correctly?)